Archive for the ‘blog’ Category

A couple of months ago, my life got turned upside down.

Meet Gibson.


Announcing Floodlight

Floodlight makes your Media Kit work for you. No longer a necessary evil, it’s now an invaluable tool in your kit. Attracting advertisers, pre-qualifying leads, disseminating information and even enabling an advertiser to impulsively make a purchase — your Media Kit can do this and much more.

Websites have an increasing variety of ways to monetize their sites, and each site needs to find the right mix of products for their unique audience.

What hasn’t changed with the introduction of all these new techniques? You still have to market your inventory to advertisers. Floodlight solves this problem in a stylish and easy-to-use way.

Making Skyscraper, we learned two important things.

First, both publishers and advertisers struggle to find each other. Many publishers are intimidated by the process of making sales, and advertisers find it difficult to commit the time and effort needed to continuously discover new publishers and audiences to engage with.

Second, while publishers crave tools that help them express their unique brand, advertisers prefer assistance handling the raw data and producing recommendations out of that abundance of information. It’s simply how each side approaches the problem, and it works.

There’s two ways to approach the discovery problem and help make a connection.

When a Publisher makes a sale to an Advertiser, they are pitching their influence, and as a default, pitching what makes them unique and able to return a positive ROI on the Advertiser’s dollars. (There are only so many of those dollars to go around.) Branding, identity, communication and a sense of professional completeness help produce an attractive and well-received pitch. Advertisers understand this and appreciate the effort a Publisher makes to speak to their specific needs.

However (and it’s a big however!), when Advertisers approach the problem of finding Publishers to work with, it’s a two-step solution, and the first step has much less to do with the individual Publisher specifically. Audience is key — Advertisers want to filter, sort and whittle down the impossibly huge set of potentials using a multitude of data points about the websites where the inventory is displayed, but more importantly, about the audience the Publishers have the influence to reach. Once that population has been narrowed, only then does any particular Publisher’s brand start to play a role.

Floodlight is the best of both worlds.

When a Publisher builds their Media Kit with Floodlight, they gain a powerful tool to make sales themselves, and without any additional effort also expose themselves to Advertisers that otherwise may have never found them. For the first time ever, Advertisers gain access to an powerful way to discover the “fat middle” of Publishers that previously was too inefficient to work with. Access to new audiences enables Advertisers to reach heavily engaged niches around the web, and Publishers are able to better extract the value out of their hard work, enabling them to grow their businesses on their own terms.

Want Early Access? Say Hi!

We haven’t opened up the gates just yet, but if you’d like to be one of the first to use Floodlight, swing by and sign up for early access.

This post also appeared on the Floodlight blog.

“I want to make something that is worthy of the emotion behind it”

And to those who suggest he might want to temper his expectations, to tone down the enthusiasm, he responds that they’re looking at the wrong side of the equation. “I don’t want to believe less in something,” he says. “I want to make something that is worthy of the emotion behind it.”

(via Wired’s profile of Peter Molyneux.)

Skyscrpr, live on AngelList

A couple of minor Skyscrpr updates:

We updated our teaser splash page (have you signed up for early beta access?) today with a few screenshots of the app.

Skyscrpr splash1

We just pushed Skyscrpr’s AngelList profile live.

Which meant I needed to finally get my own personal profile in order.

We’re on the hunt for a numero uno Rails dev that can help me with the backend, and always up for a coffee or beer with anybody you think would be interested in Skyscrpr.


I’m ██████ ████ ████ ██████ is a ███████ █████ in ████████ to be “the ████████ ██████ on █████”. Uncensor This

Trouble tracking potential “keepers” on Spotify


In iTunes, I have a spatial understanding of where albums are in relation to my entire collection. I only use playlists when it is absolutely necessary to mix things together (for a party, lots of instrumental on shuffle to work to, etc.). I don’t make playlists of single albums, that’s wasteful. The album is accessible right there via the browse. (I hardly ever listen to single tracks off albums; unless the single is a guilty pleasure and the rest of the album is atrocious, I either listen to the whole album or not at all.)


In Spotify, there is no collection.

I can’t remember everything I think I like and re-search for it every time I want to listen. That’s what I’ve been doing. Definitely doesn’t scale.

I could make a “Shit I Think I Like And Want To Find Again” playlist and dump everything deemed worthy on first listen in there, lest I lose it forever in the wake of day-to-day life. Without browsing via album or artist, that gets painful fast.

Do I make it by genre? Mixing a new indie rock album with a new ambient album with a new hiphop album in one playlist doesn’t sit quite right.

With my own arbitrary tags? I don’t want to make active-minded decisions about where something new should end up when I’m not 100% sold on it, I just know I don’t want to lose it. Suddenly I’m managing a taxonomy that I didn’t think through fully at creation.

How much weight do I give to the fact that my playlists are now public, sharable, able to be subscribed to? There’s got to be a value in making that metadata have meaning to the machine at-large, at least more so than only-makes-sense-to-me names.

And where does it end up when it passes the final litmus test and I want to “keep” it around forever? Alphabetical A-L / M-Z playlists? Still can’t browse by album name, don’t want to scroll through thousands of tracks.

Starred is the lowest friction, but I’ll still end up lost in the weeds after starring everything that clears such a low bar.

I don’t want to think this hard about “my” music. I don’t use Spotify as much as I’d like because of it.

If Porsche made a taxicab

I’ve never considered a Beetle before, but this thing has me reconsidering.

Only 600 launch edition black turbo Beetles available.

This will be playing on repeat for the next two days, easy

The Hood Internet – The XX Gon’ Give It To Ya (DMX x The XX) by hoodinternet

A Sharpie plus a CNC Machine gives you a thing of beauty

Numerically Controlled from Paper Fortress on Vimeo.

I’m insane with love and envy — these prints are amazing and I wish I created them. Reminds me of all the Bridget Riley I used to drool over in undergrad.

Numerically Controlled : Poster Series.

Numerically Controlled : Poster Series.

Numerically Controlled : Poster Series.

Because your dad deserves something good this year

Wantist presents...Father's Day 2011 Premium Gift Ideas

We just launched our Father’s Day site over at Wantist, filled with 101+ premium gift ideas for your Dad.

I used a crazy amount of fonts from Typekit; there’s 8 from them, plus the two in the header image. (Which I wish was text as well, but there’s no Univers or Bodoni in Typekit, yet.)

Bonus points if you can name them all without looking them up.

Typekit was even nice enough to mention it in their Sites We Like series.

Father’s Day is the 19th—surprise your dad with something other than socks this time around.