“It” sure seems like a waste
What is the deal with eBay’s new “What Is It?” advertising campaign? A few weeks of teaser commericials, playing coy to what “it” is, a website with a countdown to (seemingly) something special, and then … nothing. (Well, I guess you CAN view all the commericials, but that doesn’t really excite me.)
Seriously, we don’t need the teaser - it’s not as if we haven’t heard of eBay before. I’m pretty sure they’ve reached the tipping point. If they spent that money so that I can realize that “it” is whatever I want it to be, then that’s a waste. I was fantasizing about a redesign of the site or some revolutionary change in how we deal with online auctions.
The only reason I can see for the hype is because maybe eBay has been feeling neglected lately - at least in my circle, I don’t know anybody who really uses it for anything other than something rare or misspelled. The only news stories I’ve read in the last few months deal with the bizarre (virgin mary on everything, etc.) - but why build hype with nothing new to offer? I was actually (manipulated into being) excited about eBay again, but now I’m more apathetic than ever.
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